These are the typical items you would find in the bag of one of our main target audiences. Martin is a young employe who works at H&M and is really outgoing and active. He loves to go out and take part in various sports. He is also up to date with all technologies and gadgets. He is 21 and is studying at university. The lucozade shows that he is energetic and the iphone and watch shows his knowledge of gadgets. He is a thrill enthusiast so he would be the perfect person to come and watch our film.
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